The ResponsiveAds Studio has a growing library of ready-to-use templates. Templates can jumpstart the process of designing a Fluid creative by providing a format and layout already programmed with effective parameters and behaviours.
Templates make it easy to build a fluid creative, as element positions are already laid out. All you need to do is add your own assets.
Most of ResponsiveAds’ native templates are built with a unique Fully-Fluid format, which lets you deploy or export the creative to any size ad slot.
The bulk of the work necessary to position, anchor, and tweak every element detail is already done with a template. That way, you only need to fine-tune and tailor the design for your specific needs and sizes.
Vanilla templates have multiple layouts and behaviours that range from simple to complex, and some have unique elements — like a scrolling-text box for Important Safety Information (ISI).
Unlike themed templates, vanilla templates are grayscale and do not have any themed assets This makes it easier to visualize how your own images and text might look in the different sizes and layouts that are part of a given template.
Like vanilla templates, themed templates also come with a range of complex behaviours, layouts, and sizes. Themed templates also have specific, unique elements, fonts and colors.
In contrast to vanilla templates, themed templates have themed images, videos, and text, so they look like finished products. You can easily see how a final ad will look as deployed if you use themed templates.
Of course, as with vanilla templates, it is easy to replace the images, text, and video with your own brand’s assets. And you can make use of themed style: colors and fonts.
The Variants feature is in development, and it will be released in Q2 2021.
Variants are templates that let you program the creative to display different images, text, or other elements depending on where the ad is actually deployed.
So, different deployments of the same Fluid creative will display the imagery and text that works best for the context it lands in.
For example, variants of a creative might have the same layout and imagery, but the text will read in French when it’s displayed in France, and Spanish when it’s displayed in Mexico.
Templatizing Your Creative
To learn how to turn your completed creative into a template, read here (Coming Soon).
How to Use a Template (Quick Overview)
The basic way to use a template is in four simple steps.
Select a Template
To do this, choose a template from the Template Library and click to Use it, which will bring you into the Fluid Designer.
Swap Out the Template’s Assets
Replace the template’s assets (images, text, font, video) with your own. Simply drag-and-drop, or cut-and-paste, to swap assets. You can upload your assets to the media library, or upload them directly into the Fluid Designer.
Add Your Formats
If you need additional sizes or formats for your campaign, which aren’t part of the template already, just add them.
Deploy or Export
The last step is to deploy or export your final Fluid creative as an ad.
And that’s it, you’re done! Since you used a template, all elements will already be sized and anchored appropriately, saving you significant ad-production time.